1. Job Overview:
This position will lead marketing programs to deliver marketing strategies and support the business targets.
2. Job Responsibilities:
Market Research and Analysis:
- Get updated information about competitor activities, strategies, pricing, and promotions programs
- Update the competitive data to Sales for weekly sales meeting
- Analyze market competitive environment data to propose proper marketing programs
Retail Marketing Program Development and Execution:
- Lead the development of retail marketing initiatives
- Develop detailed retail campaign plans, including objectives, target audiences, budgets, timelines, and key performance indicators (KPIs). Co-work with the Brand Manager to implement campaigns across various channels, such as digital, print, events, and promotions.
- Support for Dealer Marketing activities nationwide by providing the directions, concepts, or guidelines to execute the retail campaigns
- Provide clear instructions, templates, and best practices to dealerships to ensure consistent brand messaging and effective campaign execution.
- Prepare documents for the payment process after the completion of each marketing program or Dealer support
- Event Management support for Primary Brand or Nameplates
Partnership Development and Management:
- Develop and sustain partnership programs to offer additional benefits to customers
- Identify and cultivate strategic partnerships with organizations/ banks to expand reach, generate leads, and drive sales.
- Manage existing partnerships, ensuring mutually beneficial outcomes.
3. Requirements
Education & Experience:
- A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.
- Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.
Key Skills & Competencies:
- Understanding of business plan, brand positioning & management and consumer insight.
- Understanding of media planning & creative asset management
- Understanding of Vietnamese consumer's buying behaviour in the automotive industry
- Strategic thinking and analytical skills for conducting market research and competitive analysis.
- Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.
- Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work
- Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.
Industry & Market Knowledge:
- Basic knowledge of the automobile industry, market segmentation
- Up-to-date knowledge of industry trends, competition and the Vietnamese government's policies in the auto industry
Personal Attributes:
- Proactive, results-oriented, and driven to succeed in a fast-paced environment.
- Strong work ethic, with the ability to work independently and as part of a team.
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
HOW TO APPLY: Please send your CV to the consultant in charge:
Mr. Minh Nguyen
E-mail: minh.nguyen@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
