Industry: Pharmaceutical (OTC)
Key Responsibilities:
1. Strategic Marketing Planning
- Develop and implement comprehensive annual marketing plans aligned with business goals.
- Analyze market trends, competitor activities, and consumer behaviors to identify growth opportunities.
- Localize and adapt brand strategies to suit the Vietnamese market while ensuring brand integrity.
2. Brand & Product Management
- Build brand equity for across offline and online channels.
- Lead product portfolio planning, pricing, and lifecycle management.
- Plan and execute product launch strategies in collaboration with sales and regulatory teams.
3. Trade Marketing & Channel Support
- Develop trade marketing programs to support pharmacy channels.
- Work closely with the sales team to drive in-store visibility, promotions, and shopper engagement.
- Track and analyze campaign performance by channel.
4. Digital Marketing & Communications
- Lead digital campaigns including performance marketing, SEO/SEM, social media, and influencer strategy.
- Oversee PR activities, brand communications, and partnership marketing.
- Manage creative agencies and external partners to ensure consistent messaging and campaign quality.
5. Team Leadership & Budgeting
- Build, lead, and mentor the marketing team for high performance.
- Manage marketing budgets efficiently, ensuring ROI optimization.
- Provide regular reports and insights to General Director and key stakeholders.
Requirements:
Education & Experience
- Bachelor’s degree or higher in Marketing, Business, or related field.
- Proven experience in marketing leadership roles, ideally in pharmaceutical (OTC), or health supplement sectors.
- Track record of building and growing brands successfully in the Vietnamese market.
Skills & Competencies
- Strategic thinker with strong analytical, planning, and execution skills.
- Solid knowledge of both traditional and digital marketing tools.
- Excellent communication, leadership, and stakeholder management.
- Fluent in Vietnamese and English.
HOW TO APPLY: Please send your CV to the consultant in charge:
Ms. Tran Phuong Thao
Email: thao.tran@ev-search.com OR Phone: +84 963 797 391 (Zalo/ WhatsApp)
All applications will be considered without regard to race, color, religion, sex (inclusing pregnancy and fender identity), national origion, political affiliation, sexual orientation, mariatal status, disability, genetic information, age, membership in an employee organization, parental status, military service or other nonmerit factor
