Key Responsibilities
Brand Strategy & Corporate Communications
- Develop and execute short, medium, and long-term marketing strategies aligned with business objectives.
- Define brand positioning, brand architecture, and corporate identity standards.
- Lead integrated marketing and communication campaigns to strengthen market leadership.
- Manage and oversee brand reputation and crisis communication.
Creative Direction & Content Strategy
- Establish and maintain brand guidelines across all customer touchpoints.
- Lead creative direction for brand storytelling, content, and visual identity.
- Oversee content strategy across online and offline channels to ensure message consistency and brand excellence.
Commercial Marketing & Trade Activation
- Design and approve promotional campaigns, customer acquisition initiatives, and multi-channel activations.
- Standardize and monitor merchandising, POSM, and in-store marketing execution.
- Drive traffic generation and sales performance across channels.
Growth Marketing, Digital & E-commerce
- Lead digital marketing and performance marketing strategies to maximize ROI.
- Drive e-commerce growth and optimize customer experience across digital platforms.
- Develop and implement O2O measurement frameworks and multi-channel conversion optimization strategies.
Customer Experience & Martech
- Establish customer experience standards and KPIs across all touchpoints.
- Oversee customer service and call center operations, ensuring service excellence and effective complaint resolution.
- Lead CRM and Martech initiatives to improve customer insights, segmentation, personalization, and marketing automation.
Leadership & Organizational Development
- Manage marketing budgets and optimize resource allocation.
- Design organizational structures, workforce planning, and performance management systems.
- Lead recruitment, coaching, succession planning, and capability development initiatives.
- Foster a high-performance culture aligned with the company's values and vision.
Requirements
- Bachelor's degree or above in Marketing, Communications, Business Administration, or a related field.
- Strong expertise in both Brand Building and Data-Driven Growth Marketing.
- Proven experience in large-scale retail operations, e-commerce, and Martech/CRM ecosystems.
- Deep understanding of consumer behavior and the jewelry, luxury, or premium retail sector.
- Strong knowledge of integrated marketing communications, customer experience, and digital transformation.
HOW TO APPLY: Please send your CV to the consultant in charge:
E-mail: huong.hoang@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
