1. Job Description
Market Analysis & Strategy Development:
- Conduct thorough landscape mapping and persona assessment to understand market dynamics.
- Develop effective country-specific launch strategies that align with the brand's vision and objectives.
Go-To-Market Planning:
- Formulate and execute GTM plans, including launch blueprints, playbooks, and standardized presentation decks.
- Collaborate with the Brand and Marketing Center of Excellence (CoE) to integrate strategic frameworks supporting our client’s new market launches.
Brand Strategy & Positioning:
- Validate local brand positioning, communication, and media strategies.
- Adapt global brand guidelines to resonate with the local audience.
Collaboration & Stakeholder Engagement:
- Work closely with Strategy & Business Planning (BP) teams to meet growth objectives.
- Partner with the local marketing team to deliver insight-driven communications.
- Engage with senior stakeholders on content strategy and GTM initiatives.
Qualifications:
- 7+ years of relevant experience in marketing, growth strategy, and brand management, preferably with SaaS experience.
- Proven expertise in brand management, go-to-market strategy, and channel management across digital and physical platforms.
- Background in digital brand launches and GTM processes across various business stages (from start-up to scale-up).
- Strategic thinker with strong analytical and communication skills.
- Ability to manage senior stakeholders effectively and drive collaboration with cross-functional teams.
How to apply: Please send your CV to the consultant in charge
Mr. Imanuel Kasehung
E-mail: imanuel.kasehung@ev-search.com
