Commercial Manager (Digital & Omni-channel)

Key Responsibilities

Digital & E-commerce Growth

• Lead strong growth across Shopee, Lazada, and TikTok Shop by optimizing traffic, conversion, and overall store performance
• Drive social commerce initiatives on TikTok Shop, leveraging KOL and KOC collaborations to convert viral content into sales
• Track and manage digital P&L, ROAS, and CPAS to ensure efficient and profitable marketing spend

Strategic Collaboration 

• Partner closely with Brand teams to ensure all promotions and online visuals align with brand standards and premium positioning
• Work with LEAP team on supply chain, logistics, and operations to deliver a seamless, high-quality customer experience
• Align online and offline campaigns to avoid channel conflict while maintaining a consistent brand image

Data & Inventory Optimization

• Use e-commerce data and trends to drive accurate demand forecasting on a monthly and quarterly basis
• Optimize stock allocation across retail stores and e-commerce channels to minimize stock-outs and reduce slow-moving inventory
• Collaborate with Brand teams to analyze P&L and generate insights that support better business decisions

Digital Brand Launch Excellence

• Build digital-first launch strategies for new brands to ensure strong online presence from day one
• Execute launches effectively with the right stock planning and marketing readiness

Candidate Profile

• At least 3 years of hands-on experience in e-commerce platforms such as Lazada, Shopee, and TikTok Shop
• Strong cross-functional collaboration skills with both marketing and operations teams
• Advanced analytical capabilities with experience in P&L management and metrics such as AOV, CLV, and conversion rate
• Fast-moving, problem-solving mindset with the ability to adapt quickly in Vietnam’s dynamic digital landscape

HOW TO APPLY: Please send your CV to the consultant in charge:

Ms. Thao Tran

E-mail: thithao.tran@ev-search.com

All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.